Case Studies: Proof in Motion
RecorGroup helps partners turn complexity into clarity, opportunity into action, and strategic guidance into measurable growth.
Chomps
How a scaling meat snacks brand expanded from divisional distribution to national distribution at Albertsons, using strategic account planning, data-driven selling stories, and disciplined execution to become a category growth leader.
A scaling meat snacks brand ready to become a national competitor.
Chomps entered the partnership with a clear growth opportunity: scale at Albertsons, expand from divisional distribution to national distribution, and earn broader customer support through a stronger selling story.
The challenge was scaling a high-potential brand into a national competitor.
Chomps needed a partner who could help turn divisional opportunity into national support, while strengthening execution and sales velocity across Albertsons.
- Limited distribution created room for strategic expansion.
- Inconsistent execution across divisions made scale harder to maintain.
- Low sales velocity needed to be addressed with stronger selling stories.
- The brand needed support moving from emerging momentum to national competitor status.
A path from divisional distribution to national distribution and dual placement.
Chomps wanted to expand distribution, become a national player, and earn the kind of placement and category support that could turn strong demand into sustained performance.
A data-backed plan turned divisional momentum into national distribution.
- Create the national selling story. Scale divisional business to total Albertsons.
- Build promotional front-end opportunities. Develop the case for dual placement at check stand.
- Use data to close voids. Track weekly performance and continue improving execution.
Chomps became a category growth driver at Albertsons.
Recor Group has played a huge role in helping us grow at Albertsons. They just get how to connect people, and they’ve made working with the Albertsons team feel natural and easy. Our business is definitely stronger thanks to the relationships they’ve helped us build. If someone asked me who to trust at Albertsons, Recor would be the one and only name I’d recommend.Matthew Green
VP Sales – Grocery and Natural
Chomps
DUDE Wipes
How a scaling wet bath tissue brand reconnected with Albertsons, built a national assortment strategy, and became the #1 growth-driving brand in the total bath tissue aisle.
A scaling wet bath tissue brand ready to become a category influencer.
DUDE Wipes entered the partnership with a clear ambition: develop a core national assortment, strengthen retailer connectivity, and become a category influencer in the bath tissue aisle.
The challenge was turning fragmented execution into a connected national strategy.
DUDE Wipes needed a partner who could help rebuild customer connectivity, improve divisional execution, and bring a stronger strategy to assortment, promotion, pricing, and reset conversations.
- Limited distribution and inconsistent assortment across divisions created growth gaps.
- The brand wanted to improve velocities and strengthen corporate team connectivity.
- Category resets had been missed or lost, limiting aisle influence.
- Stronger strategic planning was needed to align execution with market opportunity.
The goal was bigger than distribution growth. DUDE Wipes wanted to help lead the category.
The brand wanted to develop core national assortment, improve promotional strategy, build a seasonal shipper program, and earn a stronger position as an influencer in the bath tissue aisle.
RecorGroup helped turn customer access into a clear path forward.
- Reconnect the relationship. Re-engage DUDE Wipes with Albertsons’ national team and pitch core assortment adds.
- Scale the seasonal strategy. Create a seasonal shipper program and scale it nationally.
- Establish leadership. Position DUDE Wipes as a category leader with Albertsons NVP and the national team using a winning model.
DUDE Wipes became the #1 growth-driving brand in the total bath tissue aisle.
Future looking. A lot of brokers just try to take care of today’s business and don’t look ahead enough. We used to handle the Albertsons business directly, so handing over the day-to-day allows us more time to oversee the complete grocery market and implement our future vision.Mark Capombassis
VP Sales
DUDE Wipes
Dole Packaged Foods
How an established national brand moved from reactive divisional planning to a proactive Albertsons strategy built around alignment, execution, and measurable growth.
A national brand ready for a more strategic model.
Dole Packaged Foods came into the partnership as an established brand across shelf-stable fruit, shelf-stable juice, frozen fruit, and ice cream. The opportunity was not awareness. It was focus, alignment, and proactive execution.
The challenge was strategic consistency.
Dole needed a partner who could help shift the work from reactive divisional support to proactive planning, stronger connectivity, and results-driven execution.
- Become more proactive and strategic with planning and execution.
- Engage more intentionally with divisional opportunities.
- Build stronger divisional connectivity.
- Create a partnership model focused on measurable results.
A proactive strategy that could support both national and divisional growth.
The goal was simple to understand and meaningful to execute: create a proactive planning model for Albertsons and turn the first immediate opportunity into distribution for Dole Whip pints.
A simple plan created a single voice across national and divisional teams.
- Align on Albertsons KPIs. Create clarity around what success needed to look like.
- Build strategic initiatives with the customer. Translate opportunity into a practical plan.
- Execute and measure. Track progress with both national and divisional teams.
Opportunity turned into distribution, resets, and growth.
If you are ready to partner with someone who cares about your business as much as you do and is willing to do things differently, RecorGroup is THE choice.Brandon Feagans
Senior Sales Director, US Grocery
Dole Packaged Foods
